Sam started her PR career in 1999 with work experience at Henry's House, in a small office near Portobello Road - with four staff, one computer, a fax machine and a dog. Eventually Sam took over the business in 2009 when it rebranded as House PR with business partner, Ginny.
Sam has worked on a diverse range of clients across consumer and entertainment including MTV, Sailor Jerry Rum, Absolut Vodka, Dazed & Confused Magazine, Peugeot and the Queen's equestrian Diamond Jubilee Pageant. Her personal career highlights include running the BBC Electric Proms media team for five years and getting to meet James Brown as part of that; working with Save the Children to launch their groundbreaking 'No Child Born to Die' campaign - and working with some of the best and brightest PR talent in the industry throughout her career.
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