Buchanan is one of the UK's leading and most experienced financial communications consultancies. Founded over 25 years ago, Buchanan is based in the heart of the City of London with over 100 clients,the majority of which are companies quoted on one or more international stock exchanges. As part of WPP, one of the world's leading communications services groups, Buchanan is able to provide a fully international multi-product offering.
We work with high profile companies and member organisations in the IT, technology and professional service sectors and our client base currently spans Europe, North America and Asia. We have areputation for delivering high impact PR programmes that demonstrate a significant return on investment. We craft compelling stories for our clients and ensure that they are heard on a regional, national or international stage.
A straight talking PR agency that's all about results, Candid PR makes a real difference to the businesses and organisations it represents. With a frank and honest approach, we deliver cost effectivePR and marketing campaigns that deliver maximum return on investment.
At Litmus you'll find an award-winning team of talented, friendly public relations experts providing traditional PR, digital PR and social media campaigns. We're dedicated to delivering excellentresults for all our clients to ensure you always get the best possible value for your PR pound.
At Stuart Hirst we develop ideas, attitudes, aptitudes and emotions, we develop organisations, we develop people. For us it has never been just about logos. The identity of an organisation should bemore than the sum of its parts. In developing a brand for an organisation it is important to understand the markets it serves, the achievements and history, the products and services it provides, its people and the brand values it espouses.
Alongside traditional PR services, in recent years we have also worked on a number of event management, guerrilla marketing and business development projects. We also manage a number of social mediaaccounts and platforms for clients; creating engaging content to drive follower/Like/view numbers.
French PR secures its clients through a partnership approach - integrating itself as part of the in-house team to become a major asset and long-term advisor. French PR is an active member and isgoverned by the Chartered Institute of Public Relations (CIPR). It also actively supports Barnardo's and Louise French is a committee member for fundraising in Yorkshire.
All my career I have helped agencies build their brands and grow. I thought it would be worthwhile sharing the three key lessons I've learnt over the years. 1. Don't try and be all things to allpeople. Most agencies, certainly in the regions, work across a broad range of sectors and provide a mix of services. This usually leads to talk about the value of the generalist or the creation of a seemingly endless stream of specialist offerings, often across a small team.
My first job was writing TV guides and film reviews for a newspaper syndication service, which was eventually bought by the Press Association (PA). I was lucky enough to spend some time in Londonshadowing the journalists and subs at PA, the PR team at BBC Pebble Mill and other news and features writers in Yorkshire.
Most PR agencies are focussed on the outputs they generate. They measure success in coverage 'hits', Facebook likes, reach and sometimes Advertising Value Equivalent. We measure success in terms ofoutcomes and business results (like sales, leads, footfall or share price). For every client, we build a bespoke evaluation dashboard which reports KPIs towards achieving their outcomes using our unique PRoof measurement methodology.