Most PR agencies are focussed on the outputs they generate. They measure success in coverage 'hits', Facebook likes, reach and sometimes Advertising Value Equivalent. We measure success in terms of outcomes and business results (like sales, leads, footfall or share price). For every client, we build a bespoke evaluation dashboard which reports KPIs towards achieving their outcomes using our unique PRoof measurement methodology.
We have helped to generate sales, improve reputation, secure retail listings and distribution, change behaviour, improve life expectancy and increase shareholder value. We have delivered and protected commercial success for consumer and corporate clients.
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