With 45 years' experience under our agency belt, we understand exactly what businesses are looking for from their PR agency: strategic advice, detailed sector knowledge, strong relationships with keyjournalists, fresh thinking, creative campaigns, attention to detail and demonstrable ROI month after month. And it's no co-incidence that many of our client relationships have lasted for more than a decade.
During the 1990s journalist Daryl Willcox noticed that while he was writing about the use of technology in business, media and public relations professionals weren't using technology effectively toimprove the way they communicated. We were writing about the dawn of the internet, yet we were getting swamped by a hundred paper press releases a day and on deadlines often standing by an ancient fax machine waiting for PR statements. It was crazy, Daryl says.
Essential Communications is an independent Public Relations agency specialising in the travel retail/duty free industry. It's a business we know inside out! Our client base includes companiesacross all product and operational sectors, but with one thing in common - travel retail/duty free.
William Murray is an integrated communications agency that specialises in food, drink and hospitality. In fact, we don't do anything else. What makes us different to other agencies is that we combineour industry knowledge and unique network with PR, marketing and digital expertise - all under one roof.