At Liquid, creativity isn't something that we buy in or bolt on, it's part of our DNA. Having design expertise in-house engenders a creative environment which fosters the ideas that underpin our work. Our design specialism is branding, with a focus on creating brand identities from scratch and also helping clients rework existing brand identities that have become tired. We can focus on pure aesthetics or work at a strategic level, helping to develop brand architecture, key messages and tone-of-voice as well as the visual branding tools. Our expertise has been applied to clients of all sizes in multiple sectors and in many jurisdictions. As a natural extension of our branding experience we are also adept at design for advertising, the online environment and printed communications tools.