Thank you for visiting our website, we hope that you will find what you are looking for. Whether you would like to develop your business by attracting new customers, improving repeat business,generating more positive publicity, refreshing your company look or simply making your PR and marketing work harder for you, we can help you make it happen.
As businesses and individuals, we have more ways to communicate, with more people, than ever before. At Clearsilver, we'll work with you to figure out what really needs saying, to whom, and how to sayit, to get the results you need. We're here to take problems off your desk, help you hit your deadlines, and make your budget go that bit further.
My first job was writing TV guides and film reviews for a newspaper syndication service, which was eventually bought by the Press Association (PA). I was lucky enough to spend some time in Londonshadowing the journalists and subs at PA, the PR team at BBC Pebble Mill and other news and features writers in Yorkshire.
Most PR agencies are focussed on the outputs they generate. They measure success in coverage 'hits', Facebook likes, reach and sometimes Advertising Value Equivalent. We measure success in terms ofoutcomes and business results (like sales, leads, footfall or share price). For every client, we build a bespoke evaluation dashboard which reports KPIs towards achieving their outcomes using our unique PRoof measurement methodology.
We understand the power of endorsement by respected journalists and bloggers. The media relations strategies we create and deliver ensure we positively influence perceptions and behaviours towardsyour brand, product or service. Social media allows brands to engage like never before. Our campaigns ensure brands are represented consistently, that only appropriate platforms are utilised and genuine engagement and interaction is achieved.
All my career I have helped agencies build their brands and grow. I thought it would be worthwhile sharing the three key lessons I've learnt over the years. 1. Don't try and be all things to allpeople. Most agencies, certainly in the regions, work across a broad range of sectors and provide a mix of services. This usually leads to talk about the value of the generalist or the creation of a seemingly endless stream of specialist offerings, often across a small team.
Alongside traditional PR services, in recent years we have also worked on a number of event management, guerrilla marketing and business development projects. We also manage a number of social mediaaccounts and platforms for clients; creating engaging content to drive follower/Like/view numbers.
At Stuart Hirst we develop ideas, attitudes, aptitudes and emotions, we develop organisations, we develop people. For us it has never been just about logos. The identity of an organisation should bemore than the sum of its parts. In developing a brand for an organisation it is important to understand the markets it serves, the achievements and history, the products and services it provides, its people and the brand values it espouses.
French PR secures its clients through a partnership approach - integrating itself as part of the in-house team to become a major asset and long-term advisor. French PR is an active member and isgoverned by the Chartered Institute of Public Relations (CIPR). It also actively supports Barnardo's and Louise French is a committee member for fundraising in Yorkshire.
At Litmus you'll find an award-winning team of talented, friendly public relations experts providing traditional PR, digital PR and social media campaigns. We're dedicated to delivering excellentresults for all our clients to ensure you always get the best possible value for your PR pound.