Our awards speak for themselves. Whether it's media relations, social media, regional, b2b, not-for-profit, community or just for being us, we've a host of industry and business accolades. If you needto reach any audience, to spread the word about your services, your products, your team - you're in safe hands with Approach, a PR team with clout.
We understand the power of endorsement by respected journalists and bloggers. The media relations strategies we create and deliver ensure we positively influence perceptions and behaviours towardsyour brand, product or service. Social media allows brands to engage like never before. Our campaigns ensure brands are represented consistently, that only appropriate platforms are utilised and genuine engagement and interaction is achieved.
Most PR agencies are focussed on the outputs they generate. They measure success in coverage 'hits', Facebook likes, reach and sometimes Advertising Value Equivalent. We measure success in terms ofoutcomes and business results (like sales, leads, footfall or share price). For every client, we build a bespoke evaluation dashboard which reports KPIs towards achieving their outcomes using our unique PRoof measurement methodology.
All my career I have helped agencies build their brands and grow. I thought it would be worthwhile sharing the three key lessons I've learnt over the years. 1. Don't try and be all things to allpeople. Most agencies, certainly in the regions, work across a broad range of sectors and provide a mix of services. This usually leads to talk about the value of the generalist or the creation of a seemingly endless stream of specialist offerings, often across a small team.
My first job was writing TV guides and film reviews for a newspaper syndication service, which was eventually bought by the Press Association (PA). I was lucky enough to spend some time in Londonshadowing the journalists and subs at PA, the PR team at BBC Pebble Mill and other news and features writers in Yorkshire.
As businesses and individuals, we have more ways to communicate, with more people, than ever before. At Clearsilver, we'll work with you to figure out what really needs saying, to whom, and how to sayit, to get the results you need. We're here to take problems off your desk, help you hit your deadlines, and make your budget go that bit further.
At Stuart Hirst we develop ideas, attitudes, aptitudes and emotions, we develop organisations, we develop people. For us it has never been just about logos. The identity of an organisation should bemore than the sum of its parts. In developing a brand for an organisation it is important to understand the markets it serves, the achievements and history, the products and services it provides, its people and the brand values it espouses.
Alongside traditional PR services, in recent years we have also worked on a number of event management, guerrilla marketing and business development projects. We also manage a number of social mediaaccounts and platforms for clients; creating engaging content to drive follower/Like/view numbers.
We're a first class team of public relations, media relations professionals made up of experienced journalists, creative live wires and results-focused go-getters! Have a look around to see who we areand how we do it. And if you have any questions or would like to meet with our pr agency professionals to discuss how we can help you, just give us a call - we'd love to hear from you!
Thank you for visiting our website, we hope that you will find what you are looking for. Whether you would like to develop your business by attracting new customers, improving repeat business,generating more positive publicity, refreshing your company look or simply making your PR and marketing work harder for you, we can help you make it happen.