Convention has it that PR simply means dealing with the press but Public Relations has much wider implications. It is the process of communicating with a range of interested parties: employees, current and prospective clients and customers, shareholders and potential investors, and of course the media. Good relationships with all of them need to be fostered early on - long before there is a problem or an opportunity when not having them on side could mean failing in your business objectives. Analysis of the tactics used by most successful companies and organisations shows that, used strategically at the outset, PR can make the difference between profits and losses, success and failure.
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