According to the Chartered Institute of Public Relations, Public Relations is the management of internal and external communication of an organisation to create and maintain a positive image. It involves popularising successes, downplaying failures, announcing changes, and many other activities. It's about reputation - the result of what you do, what you say and what others say about you.
Every organisation, no matter how large or small, ultimately depends upon its reputation for survival and success, and in today's competitive market, reputation can be a company's biggest asset. With Gemini, your reputation is in a safe pair of hands.
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